VIRTUAL PRODUCT PLACEMENT
95% of advertiser opportunities are still confined to linear ad breaks — typically 15 and 30 second commercial spots. VPP is the seamless embedding of brand assets directly into TV shows etc. The process occurs during post-production and can take place days, months or even years after the filming has been completed.
Ad-Tech oficionados
We help our network of tech providers, brands, agencies, broadcasters and rights holders to speak the same language. For many decades, the way that brands have communicated their messages has stagnated. Ad Virtua was formed with a single mission. Firstly, to introduce brands to the bleeding edge of Ad-tech. And then apply this to the most premium opportunities in sports and entertainment internationally.
Brands make the world go round. Our work spans brands in all categories looking use innovation to communicate across sports and entertainment formats using the latest technologies in Ad-tech.
Our network comprises of the leading media buying and planning agencies on every continent. The relationships we have forged ensures that multi-national, regional, national and emergent brands never miss an opportunity to communicate that message to their target audiences.
The Ad-tech doesn’t stand still and neither do we. Our job (and we love it). Is to scan the universe so we can tell you about innovations today that seemed like science fiction yesterday.
Marketers, entrepreneurs, advertising executives and technophiles
WE HELP BRANDS TO DO THIS
We are proactive in everything we do. We leave no stone unturned in seeking the best outcome for our clients. We work concurrently in multiple markets, rest assured you can reach us anytime.
IMPACT
Cutting across the noise and clutter of standardized advertising practice.
InnovatiON
Embracing new and exciting ideas in advertising.
DISRUPTION
Introducing brands to new options across the advertising landscape and helping to reallocate budgets to incorporate them into the marketing mix.
Experiment
The first step is always the hardest. Pilots are an essential tool to help brands, broadcasters and rights holders to understand the processes, workflow and potential ROI.
How We Can Help You
Entertainment and sports are our sweet spot. Brands talk to us about how they can use virtual advertising to embed their products and messages into the highest rated content on television, film and digital. Broadcasters, OTT platforms and rights holders use our combination of tech deployment, media rights knowledge and sales to bring help unlock incremental revenue from their inventory.
Post-production digital insertions.
The seamless embedding of 3D photorealistic branded products into any pre-recorded video content including films, TV shows, music videos, social video posts. A complete end-to-end solution including the ingestion of the content, production of the 3D models, embedding into the video content, the secure delivery of the TX-ready content and sales.
Real-time virtual product insertion.
Studio-based programming with fixed camera set-ups can now benefit from virtual product placement during live broadcasts. Pre-game build-up and half-time analysis shows common to sports programming can now benefit from this iteration of the technology. Game and reality shows are also perfect candidates for this application.
The latest solution applicable to football (soccer), tennis, basketball, badminton and more
From the broadcast signal of a live game, multiple virtual regional feeds can be created such that viewers watching live in each region will only see local brands advertising on the LED panels. Alternatively, we can take the signal, uplink it for processing and return it to the same broadcaster with original LED substituted by virtual LED with local brands. This process occurs with less than a 2-second delay.
Positioned around the field of play.
3D cam carpets, on-field logo branding (whether static or animated), can be digitally overlayed over the live sporting action using either a 2D logo or 3D model of the branded product.
The Best Of Both Worlds
Our omni-campaigns cuts across entertainment, music and sports. Uniquely, we can combine virtual assets in TV, film, music and social content with TV broadcast sponsorships, brand endorsements, team/ athlete sponsorships, influencer marketing and digital.
Scalable Multi-screen Streaming
Our OTT management platform will help to simultaneously launch and monetize your streaming service across 12+ screens (Android, iOS, Web, Roku, Apple TV, Smart TVs, Gaming Consoles and more) using VPP. The system is built on a highly scalable and cost effective server-less architecture for video / audio streaming, live events and virtual linear channels.
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